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Pharma Marketing Management Notes Unit 1 – 5 UNIT – 1 Marketing: Definition, general concepts and scope of marketing; Distinction between marketing & selling; Marketing environment; Industry and competitive analysis; Analyzing consumer buying behavior; industrial buying behavior. Pharmaceutical market:Quantitative and qualitative aspects; size and composition of the market; demographic descriptions and socio-psychological characteristics of the consumer;…

Social and Preventive Pharmacy Notes Unit 1 – 5 UNIT – 1 Concept of health and disease: Definition, concepts and evaluation of public health.Understanding the concept of prevention and control of disease, social causes of diseases and social problems of the sick.Social and health education: Food in relation to nutrition and health, Balanced diet,Nutritional deficiencies, Vitamin deficiencies,…

Biostatistics and Research Methodology Notes Unit 1 – 5 UNIT – 1 Introduction: Statistics, Biostatistics, Frequency distributionMeasures of central tendency: Mean, Median, Mode- Pharmaceutical examplesMeasures of dispersion: Dispersion, Range, standard deviation, PharmaceuticalproblemsCorrelation: Definition, Karl Pearson’s coefficient of correlation, Multiple correlation – Pharmaceuticals examples Download Unit – 1 UNIT – 2 Regression: Curve fitting by the method of least squares, fitting…